[Campaign Review] - How Sephora miss-spelled a social media campaign!

#C***downToBeauty is the latest trending. And why wouldn’t it be? After all, what comes from the famous, becomes famous; as is the case here with make-up giant, Sephora’s, much awaited first Australian store opening that was the talk of the town owing to a conspicuous typo on their Facebook page. Like HELLO…. #CountdownToBeauty missing the o in count??!! Cannot get any more conspicuous than that. Was this a publicity stunt? Well, it sure did attract a lot of attention for not so many right reasons. But, as the saying goes, ‘Any publicity is good publicity’. On the flip side, many Sephora fans took the typo with a pinch of sugar, with some even thanking the post for brightening up their day.   Trust the press to make a big deal out of a celebrity mess up. Pedestrian TV described it as, and I quote, ‘unfortunate’ and blamed it on a, and I quote again, ‘presumably very recently employed social media manager’. Mumbrella also had their say , ‘Whilst cosmetics store Sephora was looking to make a bit of a splash on social media for the opening of its new store in Sydney tomorrow, it probably wasn’t banking on a botched hashtag to get the job done’. But that apart, boyfriends and husbands, enjoy your new found freedom, but don’t forget to replenish those wallets for your ladies whom you are going to lose to a wide array of lipsticks, lotions and potion! Founded in France over three decades ago, Sephora to a lady is like Hamleys to a child. Along with Sephora’s own range, the Sydney store showcases brands...