GDPR compliance countdown: the final checklist
Having caused IT teams – and indeed businesses – turmoil throughout the past number of months, the dreaded General Data Protection Regulation (GDPR) enforcement deadline is now just days away from implementation. As most are well aware of by now, failure to comply...
What is GDPR? Everything you need to know about the new EU data laws
GDPR has been all over the news recently, as companies of all sizes scrabble to make sure they're ready for the new regulations. The new rules are set to come into force on May 25 2018, meaning your business only has a few more days to ensure it's compliant. But what...
Indian Defence To Develop AI-Enabled Weaponry To Keep Up With China
The Indian government has green signalled a mega AI-project in the defence sector that will help equip the army with unmanned tanks, vessels, aerial vehicles, and robotic weaponry. Speaking to PTI, secretary, defence production, Ajay Kumar said the AI-based technology...
Zuckerberg Aims To Resurrect Facebook With India-First Features
In a fresh attempt to revamp its features across the world, Facebook has brought forth a series of India-first features to its Stories format. Mark Zuckerberg’s India-first features include voice posts and Stories archives and will be rolled out across the globe...
5 Ways Visuals Can Help You Conquer Social Media
Does your company rely on online sales in order to boost profits? In this guide we’ll look at strategies you can use right now to increase the effectiveness of your social media marketing efforts. Customers love social media because it’s an instant two-way...
5 Social Media Marketing Best Practices
Social media marketing remains the lynchpin of all other inbound marketing strategies, including email marketing and content marketing. Creating a social media presence for your business can open up new growth opportunities by expanding your brand’s exposure and...
6 Ways To Use Instagram To Boost your Brand Presence
Instagram, launched in 2010 as a fancy app for youngsters to flaunt their photos, now has over 500 million users and has attracted the attention of more than 200,000 businesses across the world. In fact, according to Inconosquare, more than 70% of users admitted...
4 Social Media Marketing Influencers You Should Know
In the last few years, digital marketing has shifted away from optimizing for robots and algorithms to creating a connection with actual human beings. Having a unique and engaging voice is a clear competitive advantage when you’re trying to get your brand to stand out...
Top 5 Tips For Managing Your Social Media Profiles While On Vacation
Going on holiday is supposed to be fun, yet many of us worry about how we will manage our beloved social media profiles whilst on holiday. There’s no need to fear, though. There are countless ways you can make managing your social media profiles whilst on holiday much...
The Pros And Cons Of Buying Social Media Followers
Social media is something almost every brand, agency, or even just everyday people are trying to tackle. We’ve all seen the influencers on our feeds, amassing thousands of followers and getting paid to do what appears to be just living a normal life. This can be...
Implementing Your Social Media Strategy for 2018: What You Should Know
2018 is already rolling and if you haven’t done so already, now’s the ideal time to finally implement that social media strategy for your business. I know it can be daunting, but you really will benefit from having one in the long-term. Of course, there will be things...
How to Increase Social Media Reach with SEO and Long-tail Keywords
Countless blog posts are dedicated to the importance of using social media to boost website search engine placements. Far fewer experts emphasize the value in using search engine optimization (SEO) to boost reach on social media. Many marketers don’t recognize...
4 Ways to Improve the Look of Your Ecommerce Store
In business, appearances are very important. For an ecommerce store, appearance can be the difference between a successful venture and a struggling one. Potential customers that come to your site are going to be paying attention to more than just the product you’re...
8 Mn Videos Removed In Three Months: Youtube In Its Community Guidelines Report
Amid Facebook security flaws being a major concern, YouTube, keeping up with its promises of expanding its work to remove content that violates its policies, has released the first YouTube Community Guidelines Enforcement Report. In a blog post, the company wrote that...
The Most Overlooked Email Marketing Strategies of 2018
Email marketing campaigns show no signs of slowing down, with analysts reporting that email campaigns are still 40 times more effective in landing sales than social media platforms like Facebook and Twitter. How can marketers use these favorable numbers to their...