Indian Media & Entertainment landscape is going through its latest round of disruption thanks to Streaming Video. In 2017, digital video took center stage and not only did one see a huge adoption increase but also saw shifting consumer habits (from linear to on-demand).
Barc has been working on digital media measurement for the last couple of years, it’s taking time to build consensus as it is a new platform being created for India. It hardly has any comparable executions across the world even in larger digital video markets like the US and China.
The mobile operating system will offer services such as messaging and recharging without using data, targeting the lower end of smartphone users to better take on leader WhatsApp.