The best way you can improve your mobile marketing strategy is to learn from the mistakes and success of others. Luckily, we’ve got 5 examples of stellar mobile marketing campaigns that will steer you in the direction you need to go. While not all of these campaigns are B2B-oriented, the strategies involved will be just […]
December seems to have become a month that is jinxed to the Chennai city but no matter what the people of Chennai has always emerged out as brave survivors. The cyclone nicknamed Vardha was a big blow to the city’s infrastructure, especially to the telecom & broadcast networks. The storm destroyed most of the telecom network irrespective […]
Google Allo made its grand foray into the chatting realm a few days ago. It is right now the new kid on the block, but the day isn’t far that it takes over the messaging platform and makes its rivals a matter of history. Currently available on Android and iPhone, Allo has not ventured into […]
Facebook launched 360-degree video last year, and it appears to be a hit. This week the company released a list of its most popular 360-degree videos to date, most of which had over 10,000,000 views. The most popular — which was calculated by time watched, not by total views — hit 18,000,000 views.
Though digital marketing budgets are growing in 2016, there are signs of frustration among marketers when it comes to winning boardroom and organisational battles. Our seventh annual Marketing Budgets Report 2016, sponsored by Oracle Marketing Cloud, was published this week. The survey of almost 500 company and agency marketers reveals some important trends… 72% are […]
The spend on digital media is set to grow on account of greater use of mobile, social media and online video, a new report said Carat, a global media network which is part of media and digital media marketing communication firm
While some companies are already taking advantage of the latest features rolled out this week at Facebook’s annual developer conference F8, they won’t necessarily be game changing for most entrepreneurs.
The digital media industry in India has arrived. E&Y, the global consultancy major, has forecast that the industry would set to touch the Rs. 200-billion mark by 2020
“Last year, we asked B2B marketers for the first time whether they had a documented content marketing strategy, and not even half (44%) said yes. That left us wondering whether the 49% who said “no” maybe did have a strategy but just hadn’t documented it. This year 35% say they have a documented content marketing […]
Facebook’s attempt to provide free access to a selection of websites in developing countries was dealt a blow today when India’s telecom regulator banned arrangements that charge different amounts for access to different parts of the Internet.
What happened? Facebook adjusted their News Feed algorithm this week, and apparently it’s a significant enough change to warrant a news update. Every time Facebook tweaks the News-Feed-algorithm-formerly-known-as-EdgeRank, people get concerned that their content is going to vanish off the face of Facebook. It seems that for most brands, that won’t be the case. So let’s […]
Building an ecommerce business can be difficult, especially if it’s your first time. However, just because it’s your first time doesn’t mean you need to make first-timer mistakes. Here are some the 7 most common ecommerce mistakes in no particular order
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Digital marketing programs are driving adoption of big data, Internet of Things (IoT) and cloud technology, research shared today by 2nd Watch reveals.
As the spirit of rebellion was rekindled on the streets of Hong Kong during last year’s Occupy Central pro-democracy protests, it was an app called, fittingly, FireChat that helped the demonstrators stay in contact when their phone or internet signals went down.
by learning from its mistakes and bowing to the inevitable by stopping to force Google+ logins on its suite of products. With totally futile attempts to “harass” its users of Youtube, Gmail and so on to convert their accounts into Google+ accounts mandatorily, Google finally lays down its arms. This decision was not at all surprising. On the hindsight what surprised me is that Google took 4 years to realize their blunder.
We, as a people, love to find fault with the government. We constantly keep an eye on their actions, ready to pounce the moment something goes amiss. Which is what makes India the grandest democracy around, the accountability. But we owe it to the government, to give our appropriation when it is due. And this is one occasion, when we must raise our hats to the efficiency and helpfulness of the current government.
No one is ever safe from ridicule on the Internet. All it takes to get famous in today’s technology age, is one bad photo or not knowing the difference between your and you’re.
There has been a lot of ruckus going on around Net Neutrality & I’d been trying to keep away from it until I read an update from Mark Zuckerberg which I find to be disillusioning. Without going into any of the technical details here’s my viewpoint in a nutshell:
Over the last one month, I’ve been seeing a lot of buzz on social media blog about “Facebook killing Organic search”, but as a digital marketer & social media enthusiast I personally feel this is an exaggeration of the development. Reality is that Facebook as not really “Killed” organic search but controlled it depending on the quality of content.