Organically optimized Social & Online presence

for a leading HRMS product firm with over 2,00,000 mentions in 6 months

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Increased HR efficiency by over 60%

across Employee Engagement, Retention and Recruitment for a global B2B technology consulting firm

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Launched India's largest shopping mall brand

purely on social media with 25,000 & growing fans with over 2000 check-ins per day within 2 months.
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Created Strong Content Marketing Campaign

for a leading financial and banking software testing major.

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Integrated Digital Marketing

We are an integrated digital marketing & creative conglomerate built for the digital and social networking age.

Content Marketing

Content is the Mojo of the social web and there is no better place to start creating a buzz than with a blog / online magazine or publishing site content.


SMAC technology is spreading faster than any other in the recent past. Some experts in the field have predicted that by 2020 SMAC will account for $5 trillion of the total spending by customers.


Data is the new science. With the emergence of Big Data CIO’s have been having sleepless nights to fine ways & means to analyze this historic data and get the business intelligence to accurately predict business dynamics.
Everywhere you look, you see data — Local Servers, Data warehouses, Cloud Storage and now the biggest form of data one can imagine – Social Networks. Now just imagine the amount of intelligence this data pool might be holding for business. What if you get the power to structure this historic data into a matrix of ever evolving probabilities that can benefit in more than just one way? The proliferation of data makes easy-to-use business analysis tools more important than ever. The ability for business users to visualise data so they can spot trends and outliers is not nice to have, its mission critical. Otherwise you’ve got warehouses of data but no data intelligence. With TheSocialPeople’s qontifi you can listen to the buzz of the world wide web at the tip of simple buttons.

They just can’t have enough of us!

Meet the people!

Viral Thaker

Founder & CEO
Arun profile

Arun Moli Devan

Head – Consulting Business Unit

Aishani Mal Taneja

Project Manager – Digital Marketing

Poornima Jain

Head – Account Management

Awards and Accreditations

Thought Leadership Blog

End of B2B/C Marketing & rise of H2H

When I first began my career, I’d hear people say things like “business is business,” which they would use as an excuse for treating people badly. Today, more people are realizing that business is actually just people, which completely shifts the paradigm. Your approach should shift with it. Marketing has traditionally been segmented into two […]

Myntra woos customers with hassle free returns, instant refunds in its ad campaign

Myntra has kicked off a 360 degree marketing campaign to underscore its service offerings, targeted at uninitiated shoppers across the country with a special focus on non-metro cities and small towns. Myntra’s research into the online shopping habits of people in non-metro cities indicates growth potential due to the presence of a high number of internet […]

Our Portfolio

Thirdware Services Pvt. Ltd.,


Founded in 1995, Thirdware is a business technology firm that extends Enterprise Resource Planning (ERP) and Business Intelligence solutions.


The objective was to increase employee engagement and interaction on the firm’s Facebook page.

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News at TheSocialPeople

Govt blocks 32 sites over security concerns; DailyMotion, Vimeo, GitHub, Weebly to be unblocked

Indian government has blocked 32 websites citing national security concerns, as they were allegedly carrying anti-India material from terror groups such as ISIS (Islamic State of Iraq and Syria).

“We have blocked some websites, as there were serious national security concerns,” a government official.

The websites that have faced the crackdown include popular video sharing platforms like DailyMotion and Vimeo, while some of them have been allowed to function after removing the objectionable content.

Rotaract Presents Viral Thaker with Business Excellence Award 2014

On June 28, 2014, Viral Thaker was awarded the Business Excellence Award 2014 by Rotaract’s District 3230 at Raddison Blu, GRT Temple Bay beach resorts. The District Rotaract Council R.I. District 3230 is a part of Rotary International District 3230. The Rotaract movement in R.I. District 3230 consists over 23000 Rotaractors who are part of […]

Google Drive-by

If you’ve been getting error messages over the weekend whenever you’ve tried accessing your documents on Google Drive, you’re not alone. Something isn’t right and Google is keeping it under wraps. Unlike the Facebook incident, Google Drive does not display this error message until you click on the file you’d like to view or work on. The […]