Founded in 1995, Thirdware is a business technology firm that extends Enterprise Resource Planning (ERP) and Business Intelligence solutions.
The objective was to increase employee engagement and interaction on the firm’s Facebook page.
Using Facebook as an enterprise application tool by posting interesting and relatable content on the page for the employees to share amongst themselves.
Employees at Thirdware now use the page as a medium to interact with their colleagues as well as share their experiences at work – such as wishing someone on their birthday, or celebrating the number of years they have worked with the company. Commenting and sharing daily posts being uploaded to the page has developed an informal environment on the social media space, while staying well within the formal workplace.